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Towards the credit of marketing, advertising, and research people the days of talking about the buyer as the only focus of hunting activity will be essentially ended up. We know that the shopper and the consumer aren't always precisely the same. Indeed, many experts have the...

To the credit of marketing, advertising, and research people the days of talking about the customer as the sole focus of store shopping activity will be essentially vanished. We know that the shopper and the consumer are certainly not always the same. Indeed, it is usually the...

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Towards the credit of promoting, advertising, and research people the days of talking about the customer as the sole focus of browsing activity will be essentially ended up. We know that the shopper plus the consumer are not always the same. Indeed, it is usually the case they...

To the credit of promoting, advertising, and research people the days of talking about the consumer as the only focus of buying activity happen to be essentially vanished. We know that the shopper and the consumer aren't always precisely the same. Indeed, it is the case that...